Video: Rust Belt to Artist Belt in Ypsilanti

How branding, marketing and promotion can be used to transform your community.

Brian Friedman, Executive Director of Northeast Shores Development Co. (CDC) in Waterloo near Cleveland, Ohio discusses one community’s successful implementation of an action plan to revitalize their region through business, arts, and culture. Using the model developed in Cleveland, Mr. Friedman. described how branding, marketing and promotion can be used to transform a community like Ypsilanti.

The meeting was held at What Is That gallery in Downtown Ypsilanti.

Presentation is 1 hour and 38 minutes